Open Innovation strategy

Developed under Zumex’s Open Innovation strategy, PineOmatic is the result of a unique co-development partnership with a Start-up from The Netherlands. The project represents a new generation of the original PineOmatic machine, this time integrating Zumex’s retail know-how, design vision, and market strategy into a system engineered and manufactured in The Netherlands.

This collaboration required a level of coordination similar to a joint-venture framework: two companies from different countries, cultures, and disciplines—each contributing distinct assets. The dutch start-up provided its mechanical technology and manufacturing expertise, while Zumex brought its deep understanding of retail user experience, brand integration, and design leadership.

The development process involved shared efforts, both financial and human, with joint teams working remotely across languages and industrial systems. This demanded not only technical alignment but also cultural empathy, agile communication, and a unified vision of the final product’s role in the market.

The outcome is a next-generation self-service pineapple peeling and cutting machine, built for fresh produce retail environments. It describe Zumex’s commitment to human-centered design, combining ergonomic usability, cleanability, and aesthetic coherence with our latest product generation — including Zitrux.

Together, these solutions form the Zumex Fresh Wall, merging “Ready-to-Drink” (orange, lemon, grapefruit, pomegranate) and “Ready-to-Eat” (pineapple) experiences into one holistic retail concept and expanding customer engagement.