The First Self Cleaning Juicer
A game changer in fresh squeeze orange juice for food retail.
Redefining Efficiency in Professional Juicing
Zitrux, the world’s first self-cleaning and self-sanitizing juicer, represents a transformative leap forward in the fresh juice experience for food retail and foodservice.
Conceived through a design thinking process, the project combined deep user research, collaborative ideation, and iterative prototyping to address a key operational challenge: cleaning and hygiene.
Developed by a multidisciplinary team, Zitrux integrates a patented self-cleaning system that eliminates manual cleaning tasks, reduces downtime, and ensures consistent hygiene — meeting the highest industry standards.
This innovation sets a new benchmark in professional juicing, showcasing how user-centered innovation can solve real-world problems and deliver meaningful value to both operators and consumers.
Design thinking exploration
From Insight to Innovation
In search of a better solution, the Zumex Innovation and Design team launched a full design thinking exploration — mapping the entire user journey and identifying critical pain points across the operation, maintenance, and interaction with citrus juicers.
By combining user insights with technical feasibility analysis, the multidisciplinary team evaluated multiple scenarios and iterated on potential solutions. The result was a breakthrough concept with a significantly more frictionless user experience.
Zitrux emerged as the first self-cleaning citrus juicer on the market. Beyond automating the cleaning process — shifting from labor-intensive manual cleaning to a fully automatic cycle — the design also introduced a more ergonomic and efficient fruit-loading system, reducing physical strain and improving workflow for operators.
This project is a clear example of how user-centered innovation and cross-functional collaboration can reshape an entire category.
Designed Around the Experience
User-Centric Innovation for Food Retail
Zitrux was conceived with one priority in mind: the user experience. From the early research phase, the team focused on identifying the ideal interaction between people and machine — ensuring the solution would be not only effective, but also accessible, intuitive, and ergonomic.
The result is a user-friendly commercial juicer that resolves the main pain points previously faced by food retail operators — from complex cleaning routines to awkward, inefficient usage. Zitrux offers a frictionless experience for staff and an attractive, approachable interface for end customers.
Its integration with Zumex Connect technology brings an added layer of intelligence, enabling real-time performance monitoring and data-driven maintenance that keeps operations running smoothly with minimal intervention.
This is what happens when design, engineering and user empathy come together with a clear purpose.
Smooth pouring
Just press with the bottle to get “insta-fresh squeezed juice”. Zumex new tap makes more intuitive experience. Additionally, it messure in ml its daily production. Helping to optimize its maximum perfromance and maximize your bussiness.
