TALKS

TALKS, WORKSHOPS & AWARDS

I believe knowledge only creates value when it’s shared. Drawing from 15+ years leading product innovation at a global level, I give talks, keynotes and workshops that connect creativity, strategy and technology — always grounded in real experience, not theory.

I speak about: — Innovation strategy and design leadership — Design thinking applied to business — Open innovation and startup collaboration — Circular economy and sustainable design — The role of design in competitive transformation

If you’re interested in having me speak at your event or university, please get in touch →]

1

EU Parliament — Brussels

“The Case of Valencian Design” — ADCV

Invited by the Valencia Designers Association (ADCV) to speak before European Parliament representatives about design as a strategic tool for innovation. Alongside companies like Actiu, Porcelanosa and LZF Lamps, I presented how design management — combined with technology — drives market success and builds quality-based brands.


·

Zumex-Group-1

iF Design Award 2023 — Berlin

Soul Series 2, Zumex Group

The Soul Series 2 received the iF International Product Design Award in Berlin — one of the most recognized design distinctions worldwide. The product, which I led from concept, is the world’s most compact professional juicer and Zumex’s first IoT-enabled machine.

·

1

logo yamaha3

Yamaha Corporation — Japan

Design Thinking Workshop, HQ

Led a two-day Design Thinking bootcamp for Yamaha’s new employees at their headquarters in Japan. Participants came from top Japanese universities with backgrounds ranging from law and marketing to product design — a genuinely multidisciplinary group that made for one of the most memorable workshops I’ve run. 

WORKSHOP

·

·

1

Ministerio de Cultura — Spain

“Economía Creativa y Creativos en la Economía” — Round Table

Participated in a round table discussion on the role of creativity in industry — how it generates economic value, builds competitive advantage, and why it shouldn’t be treated as a luxury but as a core business capability.

·

·

AEDI

·

·

AEDI / Universidad de Sevilla

“Indivisible Knowledge” — 4SCD Congress

Speaker at the 4th Congress on Industrial Design organized by AEDI (Association of Industrial Design Students). The edition focused on Technology and Electronics as drivers of design. I joined national and international speakers for conferences, debates and workshops.

shizuoka-university-art-culture-hamamatsu-japan

SUAC University — Japan

Product Design Lecture & Student Advisor

Guest lecturer at Shizuoka University of Art and Culture, covering career paths in product design and advising final-year students on their graduation projects. A valuable exchange — as much for me as for them.

·

ELISAVA_

··

ELISAVA University — Barcelona

Guest Teacher

Invited to teach at one of Spain’s top design schools. Sessions covered innovation management in SMEs, the Yamaha Corporation design case study, and Blue Ocean Strategy applied to product design.

Florida Universitaria — Valencia

“Design Thinking in Practice” — ValenciaLab

Invited by ValenciaLab to share how the creative and innovation process works inside Zumex Group — a practical, behind-the-scenes look at how a global product company turns ideas into market-ready solutions.

florida

·

·

IMG-20190920-WA0004·

·

FTALKS — Valencia

“Trends, Disruption and Challenges in the Food Ecosystem”

Round table alongside companies like Deliveroo and El Tenedor, exploring how technology and design are reshaping the food industry — from the kitchen to the consumer experience.

AJEV — Valencia

“Innovation at Our Organizations”

Represented Zumex Group as an innovation ambassador for the Consolida Program, organized by AJEV (Young Valencian Entrepreneurs Association). Shared practical lessons on building an innovation culture inside a mid-sized company.

 

Valencia World Design Capital 2022

Official Agenda Announcement — International Advisory Committee

Part of the welcoming event for the International Advisory Committee of World Design Capital Valencia 2022 — a global designation that recognized Valencia as a world reference in design-driven urban and economic development.