0±0 / Electric-Power Assisted Bicycle
Human-Centered Vision & Strategic Innovation
The Inspiration 0±0 e-bike was conceived within Yamaha’s advanced design studio as a vision for the future of sustainable, inclusive urban mobility. As a Senior Product Designer, I championed a concept that challenged the standard model of e-mobility by removing the plug: the bike doesn’t charge through a wall socket, but through human-generated power. This energy is produced on a stationary indoor trainer—like the rollers used by professional cyclists—which opens a new narrative around self-sufficiency, health, and emotional connection.
Yamaha website
Concept Development & System Design
The design combined minimalist architecture, a layered modular chassis, and a magnetic docking system for interchangeable batteries. At its core, the product allowed users to “generate their own energy” at their own pace, empowering people of different ages and fitness levels to reclaim mobility. Whether training at home, caring for loved ones, or commuting without stress, the bicycle adapts to diverse lifestyles. I led the UX, form development, and system integration to shape not only a vehicle—but a scenario for real human benefit.
Design Impact & Anticipated Innovation
0±0 offered a systemic, human-centric approach that anticipated key values in today’s mobility: energy circularity, shared use, and accessible autonomy. It represents my early drive to design not just products, but ecosystems that enhance people’s lives—an approach I now bring into executive innovation leadership.
“Hands On”
When the concept was decided, is time to make mock ups, improve details, modify lines, start with the first prototypes…
A sustainable and eco-friendly mobility concept
Main inspiration is Faraday disk (picture above), a laboratory prototype that generates electric energy from human movement.
is part of the “ah a may” project which was a design exercise between the two yamahas. This project was exhibited in Saint Ettienne Biennale (France), Tokyo Motor Show (Japan), Frankfurt Musik Messe (Germany) and more…
