SOUL SERIES 2
How to reinvent the fresh squeeze business?
Concept & Innovation Strategy
As Chief Innovation Officer at Zumex Group, I championed the development of Soul Series 2, working closely with a talented cross-functional team to bring it to life.
Soul Series 2 is the first IoT-enabled smart juicer for professional use—an intelligent solution designed for modern juice bars and cafés. At its core, IoT connectivity enables real-time monitoring, remote diagnostics, and predictive maintenance. Combined with the patented Conical System® and ASP® nano-coating, it redefined hygiene, traceability, and efficiency in foodservice operations.
Product Development & User Experience
The multidisciplinary team was covering industrial design, mechanical and software engineering, and user research. We applied agile and iterative prototyping with real-world operator feedback to ensure optimal ergonomics, intuitive usability, and seamless serviceability. The machine’s connectivity (via Zumex Connect) enables remote diagnostics and usage analytics, enhancing uptime and preventive maintenance.
Impact & Recognition
Soul Series 2 has been widely adopted in international markets, becoming a benchmark for compact, intelligent juicing. Its sleek design, operational intelligence, and unmatched ease of use earned it the prestigious iF Design Award 2023. The project strengthened Zumex’s position as a category leader by merging aesthetics, innovation, and commercial scalability.
